Conference Sessions

TAM prides ourselves on hosting a wide array of sessions for our attendees, bringing in top presenters and experts from around the country for our members to enjoy. Below are some of the sessions we will be hosting during the conference. Additional details including dates/times, presenters, and additional workshops will be added as we get closer to the conference.

Working with Passengers with Invisible Disabilities

Not all passengers with disabilities have their disability readily obvious to a transit operator. Increasingly, many passengers who require accommodation and sensitive treatment are dealing with mental disability or emotional stress. Navigating this difficult area of compliance and passenger sensitivity is critical for transit providers. (Touch on addiction.)

Introduction to Compliance 

This course is intended for those new to transit or newly promoted to positions of greater responsibility, and will serve as an intense introduction to topics such as Title VI compliance, the Americans with Disabilities Act, and other areas of compliance. This session is intended for attendees from public transit agencies or nonprofits

Transit Marketing Intensive  Part 1: Fundamentals

Consistent branding and user-friendly passenger information are the fundamental communications strategies that should be implemented by every transit system. These strategies are essential for building awareness and ridership. Without effective branding and passenger information, transit remains a “best-kept secret” or “just too difficult to understand,” and fails to attract customers.  This session will explore best practices for branding and passenger information, share dozens of examples from rural and small urban transit systems,  and give participants a chance to ask questions of the trainers, who have developed marketing programs for more than 100 transit agencies throughout the nation.

Transit Marketing Intensive Part 2: Building Ridership

Once the marketing fundamentals are in place (see Part 1), there are dozens of channels for communicating with and attracting potential riders – social media, advertising, public relations, outreach, gatekeeper marketing, and more. But  transit agencies have limited marketing budgets and can’t do everything. This session will explore how to choose the marketing strategies most likely to work for your agency, how to craft messages that appeal to key target markets, and how to generate trial ridership.  As in Part 1, the consultants will share real-life examples and case studies from decades of transit marketing experience.

Best Practices Website Design

As an organization providing transit services, you have responsibility to build a website in compliance with all federal regulations. But beyond that, how do you develop an actually functional website that adds value to your on-the-road services and enhances customer experience? Learn how to go beyond making a ‘compliant’ website into making a ‘great’ one!

Managing Multiple Generations in the Transit Workplace

There are still five generations currently in the American workforce, from Traditionalists to Gen Z, and they all have different communication styles, approaches, and worldviews. This interactive session will explore the similarities and difference, and offer some insights on how to help colleagues across the generations not just work together, but value and enjoy working together.

Community Involvement in Transit Planning

Community involvement in transit planning is required in many circumstances by law – but is your agency actually getting useful information out of these sessions? Learn how to effectively engage the public and get useful feedback from riders through both traditional and non-traditional methods of public engagement.

Managing front line operators and entry level employees

Staff turnover is an unfortunate feature of our industry, and proper motivation and orientation of new employees is a critical task to ensure quality levels of service and compliance with all required activities. Learn lessons from industry experts from both the private and public sector on how to properly manage and energize employees at any organization.

Transit Network Design Course

The goal of the course is to build understanding of what a transit network is, and how networks work or don’t work, and how transit network design intersects with other transportation mode plans and how those issues intersect with larger community conversations around values, priorities, and goals for transit investment. 

  • Morning Session: Prairieville - This morning session is geared to a broad audience of people who need to get a feel for public transit planning, even if it’s not their main work. This short course has worked well for community stakeholders, executive staff at planning agencies, policy-makers or elected officials, and new or long-time transit agency staff. This morning session is centered on a simplified transit network design game for a fictional town called “Prairieville”.
  • Afternoon Session (Prairieville County) - Having learned the basics from the Prairieville game, we then introduce “Prairieville County” which bring in the challenges of using a wider range of tools, including flexible transit options, and the new wrinkles of rural geographic challenges. Similar to the Prairieville game, each group gets to design a network for the County and once complete we facilitate a conversation about each network and the trade-off choices made in designing the network.

Contract Management

This workshop focuses on how a good contract administration system should look and how it should function after contract award. This course will emphasize good procurement business practices and policies from a broader industry perspective. This training covers the roles and responsibilities of contracting parties. Specific problem areas that may emerge during the procurement process will be identified and addressed